On the 20th September, we brought together early-stage marketers from across the Seedcamp nation for an interactive event to tackle the toughest questions our portfolio companies’ marketing leads are facing right now: from how to balance the demand for short-term results with building a brand for longevity to developing communities, teams and creating content for reach – it was a jam-packed day led by our own Head of Marketing, Natasha Lytton.
Huge thanks to all of the fantastic people who contributed including keynotes from: Hannah Craik (VP Marking @ Heist Studios) and Giles Rhys Jones (CMO @ what3words) plus lightning talks from Andy Young (Stripe/Facebook/500 Startups), Laura Wales Holliday (Depop/Rent the Runway), Sam Grant (ex-CMO @ Samsung), Freddy Ward (ex-Marketing Director @ HelloFresh) and influencer Diana Curmei (Easyneon) plus to all our mentors who led the unconference sessions which provided thought-provoking discussions and interactive workshops on everything from how to be seen in Google to speaking to press and finding metrics that matter.
Hannah Craik on how to balance your marketing focus: short-term spikes vs. long-term penetration
Recorded live at the Seedcamp Marketing Summit, Hannah Craik discusses one of the most pressing issues facing marketers today: how to balance short-term spikes vs. long-term penetration.
From her roles at digital media agencies to ASOS and now Heist studios, Hannah shares practical insights on how to generate sales today while also keeping one eye on future cashflow. She also depicts the importance of brand visibility and its synergy with short-termism.
Listen in as Hannah shares how she tackles the challenge of big data gaps and the inherent desire to make decisions based on any information that can be found along with the fundamental – though difficult to measure – the importance of creative content.
If the above player doesn’t work for you, you can also listen directly from our Soundcloud page.
Giles Rhys Jones on how selling to businesses took what3words to the top of the App store
What3words, recently described by the BBC as “the app that can save your life”, was recently catapulted to the top of the app and play store, thanks largely to a clearly defined b2b2c strategy.
Tune in as CMO, Giles Rhys Jones, shares how they made it happen, from building an in-house creative team and using content to remove the barriers between their supporters and decision-makers in large organisations, to the importance of brand identity and purpose in overall strategy and startup success.
If the above player doesn’t work for you, you can also listen directly from our Soundcloud page.
Andy Young on seven growth lessons from Silicon Valley
In this talk recorded live at the Seedcamp Marketing Summit our own EiR, Andy Young walks us through the seven tried-and-tested growth lessons he learned from Silicon Valley. Andy dives into the importance of having the right mindset and following the appropriate process in order to figure out how you can grow.
Some of the materials Andy refers to:
If the above player doesn’t work for you, you can also listen directly from our Soundcloud page.
Sam Grant on how to make your brand the system 1 choice
In this fireside chat recorded live at the Seedcamp Marketing Summit, Sam Grant focuses on how cognitive biases affect decision making and why brand loyalty really matters. Sam shares his learnings from leading marketing efforts at Coca-Cola to developing a brand and channel strategy at Samsung.
Tune in to hear why Sam is a strong believer in building an emotional relationship between the brand and your target audience.
If the above player doesn’t work for you, you can also listen directly from our Soundcloud page.
Freddy Ward on building HelloFresh’s marketing engine
Freddy joined HelloFresh as employee number 5 and left as Marketing Director, managing budgets to the tune of £25M. Tune in as Freddy shares the journey with Natasha and dives into the importance of hiring, keeping teams motivated and channel diversification along with key lessons learned and applied to his new business, Wild.
If the above player doesn’t work for you, you can also listen directly from our Soundcloud page.
Listen to similar episodes like this:
- Catch up – Richard Reed – Seedcamp Marketing Summit 2018
- Catch up – Marketing guru Katy Turner on company DNA and creating brands with purpose
- Catch up – Natasha Lytton on building strong brands that cut-through an increasingly crowded market
- Catch up – Seedcamp Product Summit 2019