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Seedcamp Sessions: Precious on Community: Managing and Growing Community with On Deck and Recruiting Brainfood

The power of community lies in the ability to thrive virtually and scale across borders. Behind these communities, lie powerful and dedicated leaders whose intrinsic motivation to connect and support members creates compounding value.

On the final two ‘Precious on Community’ episodes, Precious speaks with Hung Lee, Curator at Recruiting Brainfood, and Erika Batista, VP International at On Deck on managing and growing their respective communities.

Recruiting Brainfood is an industry newsletter for talent professionals that Hung Lee started in 2017 and has grown to 38,000 subscribers. Hung shared a lot of important questions to ask yourself when starting, managing and moderating a community: Have you nailed the community values down by being true to your intrinsic motivation? What does the community member get for showing up? How will you ensure the community doesn’t get corrupted? The age-old question of Platform was raised as Hung shared his preference for newsletters over Slack (naturally), and how setting up a community is as customised an experience as setting up a bar, “you need to go and create a reason for being”.

If the above player doesn’t work for you, you can also listen directly from our Soundcloud page.

On Deck is an ecosystem of founders, investors and angels providing programmes and creating communities that strengthen each other one after the other. Erika shares her experience of building community through new geographies and finding the ‘North Star’ that resonates with individuals and unites them as a community. She offers advice on striking the balance between doing things that don’t scale, and managing the influx of information that comes when thinking about community as a growing product. Precious and Erika explore the difference between operational failures and experimental failures, and Erika offers some hot tips on how she manages to get her community members always coming back to events. Tune in, it’s a good one.

If the above player doesn’t work for you, you can also listen directly from our Soundcloud page.

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