This Much I Know: Patrick Campbell, CEO at Price Intelligently, on buyer personas and knowing your customers

Conventional wisdom often encourages startup founders to focus on product and growth, and then figure out monetization later. Yet this can be a backwards step as Patrick Campbell, CEO at Price Intelligently, notes. Businesses should ‘look at the market they want to attack, and then build the thing for them’, by gathering and analysing data […]

Seedcamp Podcast, Episode 86: Alistair Shepherd of Saberr on Hiring, Firing, and Building the Perfect Team

In the ‘Seedcamp Podcast Series’ we talk with key people in the tech startup industry to hear their stories, key advice and learnings from their experiences. In this episode, Carlos was joined by Alistair Shepherd, Founder of Saberr, a Seedcamp portfolio company. Saberr, is a people analytics company that helps organisations make better decisions about their people. […]